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Steve Easterbrook boosted

#OTD in 1962.

Rachel Carson's book Silent Spring is published, inspiring an environmental movement and the creation of the U.S. Environmental Protection Agency.

The book documented the environmental harm caused by the indiscriminate use of DDT, a pesticide used by soldiers during WW2. Carson accused the chemical industry of spreading disinformation, and public officials of accepting the industry's marketing claims unquestioningly.

https://en.wikipedia.org/wiki/Silent_Spring

#books #environment #nature

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Steve Easterbrook boosted

Marketing! This seems to be my university's sole response to plummeting humanities enrolment.

It's been a colossal failure, by the way. I'm sure we would've pulled in many more students if we'd plowed the money spent on marketing into bursaries instead.